Abstract

This unexpected health catastrophe has turned into a global economic calamity, particularly for  businesses and organizations in the hospitality sector. Combating the Covid-19 pandemic is extremely difficult, especially in terms of economic recovery. This paper was designed to examine the strategies used by selected resorts in Bulacan that contributed to the province’s ability to rebuild leisure, as well as to identify the implications of the pandemic in terms of operation and guest services, human resources, and sales and marketing. This research is a hybrid of qualitative and quantitative methods, with a focus on descriptive research, which is classified as phenomenology.

Keywords: Resort, Leisure, Pandemic, Sales and marketing strategies, Operation and guest service, Human resource